A FRESH meaning to being a video production company
We use video production to give a voice to marginalised health issues. We are focused on using video as a missional tool to bridge research with engagement, teach media skills and reduce loneliness in our communities.
The Head Team
Founder & CEO
Oladamola Babalola (Mr. Babz) is the Founder and CEO of Freshrb C.I.C. He has been a video production specialist with 10+ years experience in the pre - post production process. Having graduated with a Masters in Marketing and being a digital marketing professional, he has been proficient in delivering video production solutions to national and international brands and projects.
As a social entrepreneur he is passionate about seeing the community of people with marginalised life limiting health conditions given a voice through documentaries, short films and other digital media channels. This all stemmed from when he was diagnosed with cancer (Non-Hodgkin Lymphoma) in 2009.
During his experience with chemotherapy treatment, he used this period to build on his passion for video production and further discovered how the process of making videos/being creative acted as a therapeutic outlet for him to cope with the illness. He also identified the capacity for creativity to act as a powerful tool to communicate greater ideas to the public.
Post-treatment, Freshrb was established in 2013 and further registered as a community interest company in August 2014.
As the Founder at Freshrb, this venture has fallen in line with his calling which permits him to use video production and digital media as a tool for impacting communities positively from a health perspective.
Kondwani Chirwa is the Company Director at Freshrb with 6+ years experience in video production. He is adept in the full spectrum of pre - post production techniques video production entails.
Originally a Chemical engineering student, he had a viral infection in 2011 that rendered him incapable of completing his studies beyond his Bachelor's degree. This diagnosis was then later confirmed to be Myalgic Encephalomyelitis (ME) also known as Chronic Fatigue Syndrome (CFS) in 2012.
His initial passion for video production motivated him to learn quickly, the skills required and the capacity to manage his energy level towards the completion of tasks. This enabled him to take up the company directors role at Freshrb C.I.C.
He joined Freshrb C.I.C. in 2014 and has brought his passion, insight and problem-solving skills, to the company, from both a creative perspective and an administrative standpoint.
As a social enterprise, Freshrb has offered Kondwani an opportunity to have a role in spite of his condition, and we can see that his condition has started to improve based on purpose behind the venture.
Freshrb in itself has been a therapeutic venture for Kondwani, bringing real life change to him personally and the local community.