‘An elephant in the room’ is an English-language metaphorical idiom for an obvious problem no one wants to discuss, or a condition no one wants to challenge. This phrase has coined the main objective of the Silent Elephant Project (SEP) – Giving marginalised life limiting and long-term health conditions a platform, through creative and interactive projects. The SEP is unique, as it acts as double edged sword tackling loneliness in the community both for those involved in the cohorts and wider public that come in contact with the project deliverable. All this is done with the purpose of building a bridge between research and engagement.


Freshrb C.I.C. was established in 2013 by Oladamola Babalola who is a cancer survivor. Through his ordeal with cancer and chemotherapy treatments, he personally experienced the therapeutic nature of video production and media workshops acting as a corner stone for the inception of Freshrb. Co-director, Kondwani Chirwa, is a ME sufferer who joined Freshrb in 2014. He has since noticed the benefits of video production workshops in his personal life especially in reducing loneliness and isolation. With these two stories, the birth of the Silent Elephant Project was launched in January 2017. 

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